In 2003 the idea for a new American lifestyle brand began. The line's concept embodied Chris' lifestyle and influences. The culmination of his experiences lead to a line that takes various streetwear aesthetics, infuses it into classic staples of American sportswear, and gives them a well tailored construction and fit. The brand experienced more than it's fair share of growing pains over the last decade but Chris' vision remained steadfast. Using his educational background in apparel design, real world experience with product development, and working the frontline of fashion from boutiques to large specialty retailers Chris decided to step out on his own.
"Live Fresh...Die Spoiled." -CARDi